Students learn the first steps in building a business by identifying an area of need for the school or community and as a group creating a business that addresses the need. Eventually they will work on their own business ideas and by the end of the program pitch shark tank style to a panel of entrepreneurs. The Hustle was created by special education teacher Brit Wrightson while working at a High School in the Bronx with her friend and Forbes 30 under 30 alum, Noah Greenberg.